All posts by: chrisfoster

A Visit to the Future

I’ve been to the future. It’s a place called South Korea, the most digitally sophisticated country in the world, and a nation that is nothing short of a phenomenon. Thirteen years ago when I was CEO of Saatchi & Saatchi Japan & Korea, it was with dread ..


Communication Utility

For most of my career I have had a foot firmly planted in the consumer packaged goods/fast-moving consumer goods (CPG/FMCG) world. As such, I have been a great fan of brand utility. One’s job as an advertiser becomes infinitely easier if a brand actually does what ..


As I left my rented house this morning in my leased car to visit a prospective client in a shared office space after buying a Mont Blanc pen in a pop up store, it struck me how much life has changed.  No longer is there inherent “good” in the ownership of things as there ..

Celebrities Are Us

I glimpsed the future of celebrity last year watching the League of Legends World Championship in Seoul, South Korea. Just who were these elite pro gamers with rabid global fan followings, who were landing huge endorsement deals and whose hours’-long tournaments were ..


Learning from Alumni

Ever since I began working on iconic Procter & Gamble brands like Ariel, Cascade, Dash, Ajax, and Tide, I’ve been a big admirer of P&G’s Alumni Network. The nonprofit organization—open to any non-current P&G employee—supports and embraces company ..

Visual Ideas Govern in a Global World

As we gear up for the Cannes Lions International Festival of Creativity and Saatchi & Saatchi's New Directors' Showcase in June, I'm struck once again by the power of visual ideas and how much great storytelling transcends the spoken and written word.

The Latest Trends in Advertising

Chris Foster, worldwide chief operating officer of Saatchi & Saatchi, visited the Milan offices of the agency to take stock of the strategies adopted by the network at the international level, even after the recent reorganization developed by CEO Robert Senior, based ..

The Algorithm of Attraction

Keynote speaker Chris Foster at the Asian Marketing Effectiveness held in Shanghai May 8th 2013, shares how in a time of exploding social media, omnipresent big data analysis and seemingly infinite online choices, some simple truths remain open to marketers to keep winning. ..

Bloomberg Live Creativity

BLOOMBERG – Live Creativity injects live-ness into brands through creating and fueling shareable ideas at the speed of culture. Chris Foster, Chairman and Regional CEO of Saatchi & Saatchi Asia-Pacific, introduces the concept on Bloomberg Asia’s BrandStanding, ..

India Money Control

MONEYCONTROL.COM – It has been five months since Publicis acquired Law & Kenneth, merging it with Saatchi & Saatchi’s Indian operations to create a new entity – L&K Saatchi & Saatchi. What are the opportunities that L&K Saatchi & ..

Creativity ETC

In this Age of Now, creative brands engage people through Entertainment, Technology and Culture. Chris Foster discusses this concept and how Millennials are driving this trend.

Minds of Millionaires

ICS MINDS OF MILLIONAIRES – Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific, was interviewed on by ‘Minds of Millionaires’ one of the most popular financial TV programs broadcast in English on ICS (International Channel Shanghai) and CCTV ..

The Winning Moment

The powerful combination of time and emotion is an opportunity for brands. Chris Foster discusses the significance of creating 'winning moments' and why they extend the consumer experience beyond the first moment of truth.

On Winning

Presenting at the AT Kearney Worldwide Partners Meeting on February 14th 2014, Chris Foster reveals how to structure and create a great pitch, and the steps Saatchi & Saatchi take to ensure that each pitch is in flow, where the team shares the same vision, and the final ..

Our Creative Synergy

To mark the reunification of Saatchi & Saatchi Greater China and Saatchi & Saatchi Asia Pacific, Chris Foster looks at how this synergy that will influence how the Network influences its clients, work and culture in new and exciting ways.