I’ve been to the future. It’s a place called South Korea, the most digitally sophisticated country in the world, and a nation that is nothing short of a phenomenon. Thirteen years ago when I was CEO of Saatchi & Saatchi Japan & Korea, it was with dread ..
For most of my career I have had a foot firmly planted in the consumer packaged goods/fast-moving consumer goods (CPG/FMCG) world. As such, I have been a great fan of brand utility. One’s job as an advertiser becomes infinitely easier if a brand actually does what ..
As I left my rented house this morning in my leased car to visit a prospective client in a shared office space after buying a Mont Blanc pen in a pop up store, it struck me how much life has changed. No longer is there inherent “good” in the ownership of things as there ..
I glimpsed the future of celebrity last year watching the League of Legends World Championship in Seoul, South Korea. Just who were these elite pro gamers with rabid global fan followings, who were landing huge endorsement deals and whose hours’-long tournaments were ..
Ever since I began working on iconic Procter & Gamble brands like Ariel, Cascade, Dash, Ajax, and Tide, I’ve been a big admirer of P&G’s Alumni Network. The nonprofit organization—open to any non-current P&G employee—supports and embraces company ..
As we gear up for the Cannes Lions International Festival of Creativity and Saatchi & Saatchi's New Directors' Showcase in June, I'm struck once again by the power of visual ideas and how much great storytelling transcends the spoken and written word.
Chris Foster shares his observations and highlights from the first-ever International CES Asia in China, from spider dresses and self-driving cars to the connected coffee cup.
Chris Foster, worldwide chief operating officer of Saatchi & Saatchi, visited the Milan offices of the agency to take stock of the strategies adopted by the network at the international level, even after the recent reorganization developed by CEO Robert Senior, based ..
Keynote speaker Chris Foster at the Asian Marketing Effectiveness held in Shanghai May 8th 2013, shares how in a time of exploding social media, omnipresent big data analysis and seemingly infinite online choices, some simple truths remain open to marketers to keep winning. ..
BLOOMBERG – Live Creativity injects live-ness into brands through creating and fueling shareable ideas at the speed of culture. Chris Foster, Chairman and Regional CEO of Saatchi & Saatchi Asia-Pacific, introduces the concept on Bloomberg Asia’s BrandStanding, ..
MONEYCONTROL.COM – It has been five months since Publicis acquired Law & Kenneth, merging it with Saatchi & Saatchi’s Indian operations to create a new entity – L&K Saatchi & Saatchi. What are the opportunities that L&K Saatchi & ..
In this Age of Now, creative brands engage people through Entertainment, Technology and Culture. Chris Foster discusses this concept and how Millennials are driving this trend.
ICS MINDS OF MILLIONAIRES – Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific, was interviewed on by ‘Minds of Millionaires’ one of the most popular financial TV programs broadcast in English on ICS (International Channel Shanghai) and CCTV ..
Chris Foster maps some big shifts happening in society and looks at how consumers of the future - Millennials and Generation Z - will affect the future of brand communication.
Speaking to Campaign Asia, Chris Foster advises marketers to throw out their marketing plans, treat consumers like family and create experiences in the moment.
The powerful combination of time and emotion is an opportunity for brands. Chris Foster discusses the significance of creating 'winning moments' and why they extend the consumer experience beyond the first moment of truth.
Presenting at the AT Kearney Worldwide Partners Meeting on February 14th 2014, Chris Foster reveals how to structure and create a great pitch, and the steps Saatchi & Saatchi take to ensure that each pitch is in flow, where the team shares the same vision, and the final ..
Reflecting on Singapore's long-standing reputation of being a country with strong STEM skills, Chris Foster writes on the role of creative leadership and its role in Singapore as an entrepreneurial nation.
Can you use data to predict creative success? Will data ruin creativity's true potential? Chris Foster looks at the battle between Big Data and Big Emotion and what both entities bring to the table.
To mark the reunification of Saatchi & Saatchi Greater China and Saatchi & Saatchi Asia Pacific, Chris Foster looks at how this synergy that will influence how the Network influences its clients, work and culture in new and exciting ways.
