I’ve been to the future. It’s a place called South Korea, the most digitally sophisticated country in the world, and a nation that is nothing short of a phenomenon. Thirteen years ago when I was CEO of Saatchi & Saatchi Japan & Korea, it was with dread ..
For most of my career I have had a foot firmly planted in the consumer packaged goods/fast-moving consumer goods (CPG/FMCG) world. As such, I have been a great fan of brand utility. One’s job as an advertiser becomes infinitely easier if a brand actually does what ..
As I left my rented house this morning in my leased car to visit a prospective client in a shared office space after buying a Mont Blanc pen in a pop up store, it struck me how much life has changed. No longer is there inherent “good” in the ownership of things as there ..
I glimpsed the future of celebrity last year watching the League of Legends World Championship in Seoul, South Korea. Just who were these elite pro gamers with rabid global fan followings, who were landing huge endorsement deals and whose hours’-long tournaments were ..
Ever since I began working on iconic Procter & Gamble brands like Ariel, Cascade, Dash, Ajax, and Tide, I’ve been a big admirer of P&G’s Alumni Network. The nonprofit organization—open to any non-current P&G employee—supports and embraces company ..
