BUSINESS TIMES – This Week’s Topic: Has the headline economic growth optimism filtered down to the business bottom line?
OUR clients who have embraced the power of AI and the creative intelligence it unleashes for their customers are the ones able to experience growth and capitalise on the optimistic outlook for 2018.
This fundamentally involves giving over some control to the consumer, behaving more like a platform-based company versus a manufacturer, and embracing the world of new technology.
Clients that remain inwardly focused on their own transformation and approach the brave new world with fear and trepidation are the ones missing the boat.
Chris Foster
Regional President Asia
Y&R
29 January 2018
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