BY CHRIS FOSTER – When good things come together, their combined effect is greater than the sum of their individual parts. The reunification of Saatchi & Saatchi Greater China and the Saatchi & Saatchi Asia-Pacific network has resulted in a team that is richer in ideas, more fluid in talent, and diverse in expertise. The synergy that is a result of us working together will influence our clients, work, and culture in new and exciting ways.

Earlier this year, Saatchi & Saatchi China was named Creative Agency of the Year. They bring an impressive portfolio of clients and new business wins, and have been recognised globally with award-winning work for the likes of CCTV and Greenpeace.

This, along with the standout performance of the Asia-Pacific network and our reputation for producing innovative and emotionally compelling ideas, makes us a creative powerhouse capable of exporting world-changing ideas.

Our footprint now covers 60% of the world’s population. We are in 15 countries with an audience of over 4 billion people.

As an integrated unit, Saatchi & Saatchi Asia-Pacific will be better able to share its stories and collaborate on work across geography and platforms. Our impact will be greater. We can give our clients the priceless value that comes with a diversity of perspectives, enabling global and local to work together, and yet have the intimacy of one regional group.

We have this capability through our people and the Saatchi & Saatchi spirit of Nothing is Impossible. Two is stronger than one, and together we can do so much.