Chris Foster

Predicting Creative Success

Can you use data to predict creative success? Will data ruin creativity's true potential? Chris Foster looks at the battle between Big Data and Big Emotion and what both entities bring to the table.

Our Creative Synergy

To mark the reunification of Saatchi & Saatchi Greater China and Saatchi & Saatchi Asia Pacific, Chris Foster looks at how this synergy that will influence how the Network influences its clients, work and culture in new and exciting ways.