10 beliefs I think will define the future of business, brands, and communication

Back to the Future...

As we approach 2025, I’ve been reflecting on the forces shaping the future of business, marketing, and communication. In revisiting a list I originally wrote in 2020, I was struck by how much of it still resonates—proof that while the world continues to change at lightning speed, the fundamentals of human connection and values remain constant.I believe the notion of #BrandGenerosity will continue to shape the heart of consumerism. At its core, it’s about aligning purpose with action, creating value not just for profits but for people and communities. It’s a belief rooted in the idea that authenticity, creativity, and generosity are what truly drive connection and loyalty.

Here are 10 beliefs I believe will define the future of business and communication in 2025 and beyond. From AI as a creative co-creator to the rise of Asia as a hub of innovation, and from frictionless social commerce to sustainability at the center of business models, these principles reflect the values and trends shaping our collective future.Swipe through this carousel to explore these beliefs and share your thoughts. Which one resonates with you most—or what would you add? Let’s inspire each other to build a future rooted in purpose and connection.