Chris Foster, CEO of The Next Practice, introduces how Brand Generosity is reshaping the way businesses approach sustainability and growth by shifting their focus from what they can sell to what they can contribute. Here are the key insights: Reframi

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Back to the Future...As we approach 2025, I’ve been reflecting on the forces shaping the future of business, marketing, and communication. In revisiting a list I originally wrote in 2020, I was struck by how much of it still resonates—proof that whil

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Just returned from Singapore, where I had the privilege of attending the world's largest fintech conference—a place that feels like a second home to me. In a world that’s increasingly polarized, these global gatherings remind us of the importance of

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The buzz surrounding a cookieless future has intensified over recent years. Google has declared its intention to phase out third-party cookies in Chrome by the latter half of 2024. Meanwhile, major browsers like Firefox and Safari have already taken

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Marketing never remains static; it evolves with the world. From the impact of global ad revenue trends to the merging of physical and digital experiences, here’s a look at ten macro trends shaping the global marketing landscape. Global Ad Revenue Gro

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The rapid development of GenAI has expanded the horizon of possibilities. GenAI's ability to learn, predict, and analyze is revolutionary, and its true potential lies in how we merge it with the vast pool of human understanding. As businesses scrambl

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What do you envision for 2023? You might be looking forward to launching a new campaign or expanding your team. Economist’s vision of the coming year is a bit grimmer. They’re almost certain the U.S. will enter a recession.The looming recession could

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What we have learned through our engagement with business executives, marketing leaders and advisors is that they all agree on one thing - Sustainability is the most urgent topic for this generation. The challenge however, remains for companies to f

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In the face of tragedy, businesses have the opportunity to step up and help, while continuing to sell products and services and employ workers. From the C-suite to managers to employees at all levels, great ideas can spread rapidly, but how can they

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For generations, there’s been an adage in the world of business, particularly among marketers and advertisers: Think of your brand as a person. Imbuing it with human personality traits helps build a strong, resilient brand and drive growth.As Investo

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